This advertisement runs through the growing boy and his father, as his father teaches him along the way. The father is teaching his son about how to be happy and have purpose in life. He teaches him that to be happy and to be truly rich it is not about the money. To be rich and truly happy is about those whom you serve and help to be happy. Those whom you give to.
This advertisement is a good example of Positive Self-feeling. It demonstrates Positive Self-feeling by showing the audience that even though you may not have a lot, or that you may be disappointed in your life with some of the outcomes, giving will help you feel better about the situation.
The boy in the video was disappointed with his father for what he felt they lacked. The boy grew up thinking his father was a failure. After his father's passing he began to realize, starting with some letters, what his father was about. The boy felt guilt did he did not see the wisdom in his fathers teachings. He decided to give back so that he could feel better about himself. Giving back helped him to erase the bad memories of the way he treated his father. This was his way of giving back to him.
I believe that after the boy discovered what his father had been doing in his name his emotions were of the second process premise of guilt. This guilt caused the son to search out a way to make amends with his father. This second process premise helped him to see the bigger picture of what his father was teaching him.
This video helps create a cognitive effect I'm many of us who have all felt similarly about their parents teachings. I do feel at times that I see these teachings and feel the same type of feels that help me to strive to self-check and work harder to be better. This cognitive effect helped the boy in the video change his life around to give back. Like the boy videos and reminders such as this create the same type of cognitive effect in me.
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